Every claim.
Proven.
Not assumed.
Pramaan is not a marketplace. It's the verification layer that India's natural products industry has always lacked. We score products on what's provable — not what's printed on the label.
"Natural" is the most abused word in commerce.
Every brand claims purity. Most cannot prove it. India has no independent, technology-driven infrastructure to verify what's actually inside products labelled "pure," "herbal," or "chemical-free." Until now.
basic adulteration tests
to greenwashed FMCG products
Widespread Adulteration
Sugar syrups in honey. Mineral oil in coconut oil. Synthetic dyes in turmeric. These aren't edge cases — they're industry-wide patterns that current regulatory frameworks cannot catch in real time.
Social Media Greenwashing
Thousands of D2C brands have built large followings selling 'natural' products. Their claims are marketing narratives — unverified, unaudited, and unverifiable to the consumer who trusts them.
Consumer Blindness
A certification logo means a document was filed — not that a product is genuinely pure. No platform currently shows consumers the actual evidence behind a health claim. That's the gap Pramaan closes.
From onboarding to a verified score in four stages.
We built a structured verification pipeline — not a self-reported checklist. Every stage adds a layer of proof.
Discover Products
Browse our curated marketplace of verified products across honey, ghee, oils, spices, and personal care.
Set Your Priorities
Choose what matters most to you — lab testing, traceability, sustainability, or price — and get a personalised trust score.
Read the Evidence
See exactly what data we verified, what's still pending, and what greenwashing risks exist — for every product, every batch.
Buy With Certainty
Every purchase is backed by a digital product passport. Scan the QR on the packaging to verify what you're actually consuming.
The Pramaan Score is not an opinion. It's a formula.
Five independently weighted dimensions. No self-reporting. No guesswork.
Each dimension is scored 0–100 based on verifiable evidence only. Unsubmitted data is treated as zero — not as assumed positive. The overall Pramaan Score is a weighted composite. Weightings are publicly documented and never changed without disclosure.
Solid Black — Full Lifecycle Verified
End-to-end digital product passport. Molecular lab testing completed. IoT transit tracking active. All certifications independently verified. Represents our Gold Standard — carries the highest Pramaan Score and commands the IIT-Premium in the market.
Double Dot — Partial Traceability
Documentation verified, supply chain partially tracked. Lab testing may be in progress. A trustworthy tier with clear upgrade pathways to A-level.
Single Dot — Baseline Verified
Mandatory certifications confirmed. Basic paperwork validated. Traceability and lab testing not yet submitted. Better than unverified — but the score reflects what we could and couldn't prove.
Flagged — Gaps or Inconsistencies Detected
Our AI anomaly engine has flagged suspicious patterns: volume exceeds regional production capacity, documentation has unresolved conflicts, or greenwashing indicators are present. Shown to consumers with full disclosure.
🤖 AI Anomaly Detection
Our system cross-references submitted data against regional yield averages, transit times, and pricing histories. If a producer claims to sell 10,000 kg of wild forest honey from a 2-acre operation, the system flags it automatically — before a single unit reaches a consumer.
What consumers actually see.
Not a brand story. A structured evidence report — for every product, every batch.
Your score.
Based on your priorities.
Not everyone buys honey for the same reason. A diabetic consumer prioritises purity above all. An environmentalist weights sustainability first. Pramaan surfaces both scores — so you can decide with full context, not partial information.
Stop defending your claims. Start proving them.
Greenwashing accusations cost brands credibility, pricing power, and consumer trust. Pramaan gives you an independent, technology-backed trust signal that no internal claim can replicate.
Verified Badge — Defensible Credibility
An IIT-backed, third-party verified score that converts consumer skepticism into purchasing confidence. Not a logo you pay for — a score you earn.
Pricing Power
Verified products command measurably higher margins. When consumers can see the proof, the premium is justified — and defended against cheaper, unverified competitors.
B2B Institutional Access
Unlock procurement relationships with luxury hotels, corporate wellness programs, and CSR-driven institutional buyers who require documented sustainability credentials.
Score Improvement Roadmap
Your dashboard shows exactly what data or lab tests would improve your score — giving you a clear investment pathway to a higher tier and better market positioning.
Onboarding is by application. Scores are earned, not bought.
We're building the trust layer for all of commerce.
We start with honey and ghee. We're building toward a national verification standard — one that moves organic claims from marketing language to machine-readable proof.
- →South India supply base (AP, TN, Karnataka)
- →10 Tier-1 brand partnerships live
- →Natural Honey, A2 Ghee, Cold-Pressed Oils
- →Metro city distribution (Mumbai, Delhi, Bangalore)
- →AI document verification engine live
- →IoT transit tracking fully integrated
- →GoI color-code system as consumer standard
- →Ayurvedic supplements category live
- →Carbon tracking dashboard for brands
- →B2B institutional procurement channel
- →In-house molecular testing labs operational
- →India Carbon Credit market integration (2026 policy)
- →ESG scoring for FMCG companies
- →Greenwashing certificate for B2B clients
- →Policy partnership with GoI food regulatory bodies
Think CIBIL for products. A score that the entire supply chain — farmers, brands, retailers, and institutions — can act on.
Proof before
purchase.
Whether you're a consumer done with guessing, or a brand ready to prove your worth — Pramaan is where the verification starts.